Buddy Media bought by Salesforce for $745M

Mary Dedinsky, my newswriting professor at Northwestern's Medill School of Journalism, taught me early on to not bury the lead. So here I go: Kass and I have agreed to sell Buddy Media to salesforce.com. Now that that's

SAN FRANCISCO, USA: Cloud major Salesforce.com announced that it would acquire Buddy Media, a social media marketing platform, for approximately $689 million. "Salesforce.com now has the number one players in social listening and marketing – Radian6

June 4 (Bloomberg) — Salesforce.com Inc. agreed to buy Buddy Media Inc. for about $745 million, its biggest purchase ever, adding marketing software to promote products on social sites including Facebook Inc. and Twitter Inc. Salesforce will acquire

SAN FRANCISCO — Salesforce.com, a major customer relations management software firm, said on Monday it was buying the social media marketing firm Buddy Media for $689 million in cash and stock. The move is aimed at helping Salesforce, a cloud

Salesforce has entered an agreement to acquire social media marketing platform Buddy Media for approximately $689 million in cash, the company has announced.